Reputation marketing is a proactive process. It involves positively influencing consumers’ perception of a business or brand to showcase the positive features of the brand and promote these by using various strategic methods to converts shoppers into loyal customers.

Reputation marketing thrives on the use of strategic methods, technological tools, and best practices, such as SEO, online review management, social media marketing, employer branding, content marketing and local listing management etc. to amplify positive brand experience.

Millions of people from across the world visits businesses every day. Most of them rely on online reviews to know what business to trust or not. If your reputation marketing is poor or nonexistent, whatever customers you’re attracting right now are just a small fraction of what your business deserves.

Paying attention to what customers and prospects are saying about your business on various channels matters a lot. This include review sites such as Yelp Google, Amazon, Tripadvisor, and Angie’s List etc. Focusing on all these and more can help you understand how your business and services are perceived and mirrored to the public.

Since consumers trust other fellow consumers and brand users opinions more than products and service providers, they are more likely to respond positively to what other consumers are saying about your business.